Voice Search in Digital Marketing

What is voice search?

Voice search is a technology that enables users to search the internet by asking a question on a smartphone, computer or a smart speaker. It is convenient and more intuitive to use voice for searching the internet than typing in your smartphones or computers. A survey by Google predicts that by the year 2020, 50% of all internet searches will happen by voice.

Source: www.99firms.com
Voice search trends

Let’s have a look at some of the recent trends in the internet search realm (Source Think with Google). 

  • Almost 70% of requests to the Google Assistant are expressed in natural language, not the typical keywords people type in a web search.
  • 62% of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month
  • 58% of those who regularly use a voice-activated speaker say they create or manage shopping lists at least once a week.
  • 44% of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.
  • 52% of those who own a voice-activated speaker would like to receive info about deals, sales, and promotions from brands.
  • 48% of those who own a voice-activated speaker would like to receive personalized tips and information from brands to make their lives easier.

It may be seen from above that consumers use voice search in their "natural" language than the usual keywords because it is more convenient and faster. On average, people type at a speed of 40-60 words per minute, Vis-a-Vis voice interactions which are more efficient at 150 words per minute. 

Voice search changing the digital marketing landscape

Given the trends above, brands need to restructure their marketing strategy to keep pace with the transformation brought by voice search. Businesses have to shift focus to mobile-friendly environment, restructure their on-page SEO to suit the long-trail keywords used by customers and have to offer products and services which are locally available. Digital marketing strategy has to be redefined to suit the changes brought by voice search.

Shift from top of the page to SERPs

When a customer asks a voice assistant a question, they will be redirected to the SERPs. A voice assistant, in all likelihood, will read the featured snippet of the search query. Thus, businesses must optimize their content(s) to attain the featured snippet on search engines like Google, Yahoo or Bing. These are the position zero on search pages produced by search engines. When the content is optimized for #zero, its visibility increases multifold. Some of the ways to optimize content for SERPs are as under:

Structuring content to answer specific questions
Presenting content in FAQs format
Value of high-quality content can never be undermined

Changing search semantics

The first trend outlined in the above section indicates that voice search is done in natural languages and tone is conversational. For example, a user may be typing “restaurant near me” when conducting a text search, he may ask “which are the restaurants near me?” instead when conducting a voice search. Almost always users conduct voice searches in question format. Since voice searches are more conversational in tone, it will attach more importance to the semantics of search queries. This calls for revamping the keyword strategy, changing it to long-tail keywords than usual short-code specific keywords used erstwhile. By optimizing the keyword strategy of content to suit the voice search, brands can be more accessible to customers.

Mobile-friendly environment

As per SimilarWeb, 58% of website visits came from mobile devices and also 42% of the total time spent online comes from the mobile platform. Thus, to keep pace with the trend, brands have to create a mobile-friendly environment. Brands need to optimize their websites and content for mobile. Consumers are more likely to deal with a brand with a mobile-friendly website. Some of the parameters for a mobile-friendly business platform are:

  • Website loading time: As a general rule, a 1-second delay in website loading time may lead to 11% fewer page visits, 16% higher dissatisfied customers and about 7% loss in business conversion. Therefore, the speed at which a website loads in mobile and otherwise also is of paramount importance. Creating AMP pages drastically decreases the loading time.
  • Upgrading UI/UX keeping Mobile-first mindset. 

Larger emphasis on local SEO

Phrases like "Near me", "Near me tonight/today", "now+ near me" have witnessed exponential growth in the past two years. As per Google, there is a 500% growth in “near me” mobile searches that contain a variant of “can I buy” or “to buy” over the last two years. 

Source: www.thinkwithgoogle.com

About 40% of voice searches have local intent, and therefore brands have to optimize their content for "near me" and its variants. Brands must list their website on the local business result page, preferably in SERPs. Some of the way's brands optimize their websites for local intent are as under:
  • Optimized Schema markups
  • Backlinks with geographic anchor text
  • Creating blogs with local links
  • Creating different pages for different locations and optimizing them
With increasing mobile penetration and a larger share of voice search Year-on-Year, digital marketing strategy has to be redefined, restructured and reshaped. The mobile era is a golden opportunity for businesses, where customer’s needs are out there to be captured and served.  

Micro-Moment Marketing

What are Micro-Moments?

All of us have experienced moments when we are in a shop and yet search online, about which product to buy, have sought opinions of other buyers online, haven't we? Google says all of us have! As per a survey conducted by Google:
  • 82% of the online population, which is 4.48 billion in 2019, search online for recommendations while they're standing in a store deciding which product to buy. 10% of those have been found buying a different product than they had planned. 
  • 69% of leisure travelers search for travel ideas during spare moments, like when they're standing in line or waiting for the subway. About 50% of those travelers book their packages through an entirely separate channel.
  • 91% of smartphone users look up information on their smartphones while in the middle of a task.
  • 69%  of online consumers agree that the quality, timing, and relevance of a brand's message influences their perception of their product. 

These are the moments which Google has defined as Micro-Moments of a customer, which has been broadly classified into the following categories:

Micro-Moments Are the intent-driven moments in our lives, when we make decisions and when our preferences are shaped. Usually, Micro-Moments have shorter span, say a couple of minutes, and these are the moments of opportunity for brands. There are roughly 150 such Micro-Moments per day in our lives, and brands are competing for these Micro-moments.

Changing customer purchase behavior

There are 4.39 billion online users in 2019, which is roughly 56% of the global population. More than half the globe is online now, and about 3.2 billion of these users are using smartphones. So, 42.8% of the global population moves with a powerful computer in their hands.

Smartphones have given consumers an immense power to make well-informed choices and have brought a change in their purchasing behavior. Now a customer carries out product research online before purchasing the product. The ROBO (Research Online Buy Offline) research indicates that about 50% of the in-store purchase was preceded by reading an online review. The percentage varies by category, but it is established that almost $5 is spent in-store for every dollar spent online following online research.  

Such a high level of smartphone penetration and uses thereof provides many opportunities for marketers to reach their customers. Now brands can better communicate with their target market, establish brand loyalty, strengthen customer relationships and enhance conversion rates. Micro-Moments understanding is a surefire key to success for brands.

How to harness Micro-Moments?

Digitally empowered customers want instant action and instant gratification based on personal agendas and goals. Purchase decisions are comprised of many Micro-Moments and their decisions at each stage are unscripted and unpredictable than before. Matt Lawson from Google couldn’t have said it better, “In many ways, micro-moments have become the footsteps that lead people to your store or desktop site.” 

Brands have these short windows of Micro-moments to capitalize on. It becomes essential for brands to understand that, in these micro-moments, consumers want what they want, when they want it — and that they will change loyalty towards brands that deliver on those needs. Google survey indicates that 1 in 10 buyers bought a product from a different brand than what they had planned, based on the valuable information offered at the right time. 

To harness the maximum of these Micro-Moments, brands need to:
  • Be there: Anticipate the micro-Moments of the target market and be available with the same information which the user is looking for. Keeping abreast of the latest and most popular searched queries in their target is critical for success.  
  • Be useful: Just being there won't be of much use, remember the user wants instant gratification! Providing the most relevant content and digital experience that the user is looking for is equally important.
  • Be accountable: The archaic marketing strategy of working in silos have to be changed and upgraded to a unified strategy. After a customer's initial query is satisfied, he needs to be assisted further by directing to the requisite platform, says more details about the product and then to the purchase gateway. The entire channel should offer a seamless experience to the customer.

Brands have to make their businesses more accessible to their customers. They need to invest and upgrade their marketing strategy to keep pace with shifting user behavior. For example, the latest shift in online search behavior from text keyword searches to voice search. In 2019, about 31% of smartphone users worldwide use voice search technology, and 50% of mobile searches will likely be made via voice in 2020. Keeping pace with this shift, brands have to optimize their content for voice search software. Conversational phrases for keywords are to be inducted within content and FAQ pages should be created with these long-tail phrases. 

Another technology that helps harness the vast goldmine of Micro-Moments is location-based marketing. Beacon technology enables brands to pinpoint the location of a customer at any given point of time, send them to push notifications with attractive coupons, promotions or other targeted offers.  The use of beacons is further transforming the shift to mobile commerce by providing immediate relevancy and value to customers. For example, a restaurant may send a promotion to a customer near their location, and likely to attract them to the brick-mortar outlet.

Source: www.rioseo.com

Investing in social commerce and chat bots also add value to customers and satiate their instant gratification habits. It helps brands to be there, at the right times and as much as possible. This helps brands to reach out to the consumers on their favorite platforms and being readily available to facilitate their Micro-Moments. Integrating marketing strategy with social media and messaging platforms is an effective way to make business more accessible to consumers. Reaching customers on their preferred platforms makes a business one step closer to closing the sale.

PBUG Mobile Game Tips and Tricks

"Hey, wanna play PUBG ?"

The player unknown’s battle ground is becoming one of the most popular games in the world, infact it is reported that an average Indian spends more than 8 hours per week playing PUBG. Now for those who don’t know, PUBG originally started as a PC only  game in 2017 before finally debuting on play store for Android and App-store for iPhons. It was recently introduced for Xbox and Sony play-station as well.

What is PUBG mobile and how the battle works ?

PUBG ia a multiplayer game where 100 players are air-dropped on an island to battle for survival and the last player standing wins. Survival matters most in this game, throughout the battle a player has to collect essentials like guns, medic kit, armor e.t.c as the play zone continues to shrink. The one who survives to the end is the winner and is greeted with ‘’winner-winner chicken dinner’’.

 The popularity of PUBG mobile is through the roof.The very best thing about PUBG is that it’s very easy to pick up. This mobile game isn’t easy in any way, because it involves a lot of players and involves a fierce competition, and if you are relatively a beginner or even a pro at PUBG Mobile ,here are some great tips and tricks that would be of great help for survival and a win.

Set up PUBG mobile game profile correctly- For those new to PUBG mobile, the following could prove handy for setting up a profile:

As a new user, you have to login to create a profile. Several ways of doing that is through the use of Facebook, twitter or you may also use Google’s play game. If u choose to connect with Twitter, Google play or Facebook you can sync your progress and you can also team up with your friends for a duo or squad game.

Adjust game settings to your satisfaction - customizing certain game settings will enhance your overall gaming experience. Let’s go through the settings

Select right graphics – PUBG mobile is graphics intensive so you need to choose the graphics settings according to your phone capacity if you are using a mobile phone. You can adjust graphic settings in the settings icon.

Choose between FFP vs TPP – This is an important choice although it is somewhat personal. Choose between third person view or first person view as per your preference. To do this go to select mode option and check the top bar to choose between Third person view(TPP) or First person view(FPP).

Choose between solo, duo or squad – As mentioned earlier in PUBG you can either play solo or team up with a friend. Up to four people can team up in squad mode.

Make sure aim assist is enabled – For beginners aim assist should be kept on as it proves very beneficial while aiming for a kill. To enable, go to settings>Basic>Aim assist>enable.

Use peek and fire – In this mode you can take shots without exposing your whole body, just your head. To enable this go to setting>Basic and turn on Peek and fire.

Customize button placement - You can change button placement in PUBG to suit your preference. Multiple button layouts can be adjusted and resized to meet your needs.

Simply go to Settings>controls>customize to change your button layout,then hit the Save button, then tap exit.

Choose your play mode: Arcade or Classic - The two main play modes in PUBG mobile are classic and arcade. In classic mode,there are 100 players who compete with each other, while arcade mode on the other hand offers war, sniper training, quick match and mini zone to select from and play.

War mode in PUBG:

Under war mode,it’s a 15-min respawning battle where an individual or a team has to score 100 points to win. In war mode, every player gets the same gun and kit. You gain 3 points for each kill, 1 point for a knockout, 1 point for a respawn until one team eventually gets ‘’winner-winner chicken dinner’’.

What is sniper training in arcade mode ?

A single head-shot kill can be very exciting in a PUBG battle. Well you can test your skills in sniper training mode where you go on a 15-min play only with sniper weapons.

Quick match in PUBG arcade mode:
This is an 8-min match in a small area of the map, usually with a weapon theme like SMGs or shotguns.

Mini-zone in PUBG arcade mode:

The mini-zone is restricted to tuesdays, thursdays, saturdays and sundays only because it has been the most popular arcade gaming mode. It’s playback Is similar to classic mode whereby 100 players are air-dropped on a restricted area on the map to battle for victory.

Other helpful tips and tricks include:

Your choice  of landing – Choosing the perfect spot for landing is very important, and serves as an advantage most times. 

Pick a gun ASAP – As soon as you touch the ground, look for a gun and equip yourself.

Avoid first contact – One mistake beginners make is engaging in combat early. Take your time, breathe and relax. Don’t just go off guns blazing.

Play smart – Don’t always rush into battle. Take your time and think your moves through.

Keep changing armour – Armour wears down in combat, so it’s best to switch once one is damaged.

Find your weapon of choice and stick with it – After a couple of games, you’ll figure out which weapons you’re most comfortable with. Always find them and make it count.

Get a scope – With the right gun and a  nice scope, you are set to be at the top of your game.

Use vehicles wisely – A car can be very useful at the beginning for movement and also for running over other players. But towards the inner circle it will become a burden, as it would make it easier for you to be spotted by enemies. Know when to hitch a ride, and when to ditch one.

Always watch the mini map – It can be very helpful in learning about enemy footsteps, car movements, and direction of gunshots. It also provides updates concerning safe zone area and timing.

Master your surroundings – A good knowledge of your surrounding can be of great help in hiding from enemies and for surprise kills.

Look without moving – You can use the “eye-button’’ to look around corners without exposing yourself. This can be very useful in spotting enemies and hiding from them at the same time.

Shoot to kill – Only take the shot if a kill is guaranteed, else you’ll just end up giving away your position. 

Don’t stay still, you’ll be an easy target - Staying too long in one spot will make you an easy target. Always keep moving and take covers whenever you need to stop.

When getting sniped don’t lie down - Pretty sure this explains itself. But for emphasis sake, when getting sniped don’t lie down!

When in combat, go zigzag – Running straight while under fire is a sure way of getting killed. Confuse the enemy with your haphazard and unpredictable movement.

Be mindful of the red zone – “Instead of running like crazy at the end, be in the safe zone with plenty of time to spare”.

Use the edge of the blue circle – Blue means safe. This is the best place to be and you can also easily target other players running in to avoid the storm. 

The beauty of PUBG lies with friends – ‘’Not only does this make for a good time; it also increases your chances of winning. One player against 99 others is though, but a squad of 4 working together, helping and healing each other increases your chances for the chicken dinner.

Notify your teammates about supplies – Healthy communication is necessary. Help your teammates to be better equiped for a better chance of victory.

Use headphones – Headphones are highly recommended for a great PUBG experience. sounds play a big and important role in PUBG mobile, as it helps in giving away enemies approahing you and it’s  also valuable for communication with teammates.

Use the above tricks and you are sure to score yourself some chicken dinners.Beccome an awesome PUBG mobile player by carefully studying and mastering the tips and tricks listed above, for they are guaranteed to help you on your PUBG adventures. So get comfortable with your controls, find that perfect landing spot, get well equipped and go get that chicken dinner.

Capital Management Strategies You Can Use For Trading On IQ Option

The risk of losing your money when trading the financial market is always there. The moment you enter a trade, there is always a 50/50 chance of it going either way. You can exit a trade before it expires on the IQ Option platform. However, this will mean losing a fraction of your money.

Besides trading when the market conditions are favorable, capital management is a necessity if you are to ensure that your account balance is intact. This guide will teach you some of the capital management techniques used by successful traders on IQ Option.

If you don't have IQ option demo account you can create new account from below link

Investing the same amount on each trade

Losing trades can put a reduction in your account balance. You want to regain your money. Therefore you decide to increase the amount to invest in the next trade. With the hope that it will be a winner and so recover your lost money.

Unluckily, if this trade loses, your account balance will be worsened.

Investing the same amount on each trade is one of the common capital management techniques successful traders used for trading. Take a look at the example below.

If 6 trades out of your 10 trades are profitable, you should be able to make a $8 profit and offset losses.

Use profits to trade

With this technique, you will only use the profits earned to trade. This implies that if your first trade is a winner, the total earnings should be used for subsequent trades.

From the table above, you will notice that the second trade was a lost. However, the potential earning was $32.40. That would be the amount to trade in the next session. The loss was $10, in total. However, considering that the third trade was a winner, the total profit was $15.92.

This technique uses the power of compounding to ensure winning trades offset losses incurred in the previous trades. It’s best for experienced traders who only trade two to three times a day.

However, this is a high risk technique. It involves investing an amount you would have made (but did not) in a trade. If you’re a newbie trader, it’s advisable not to use this capital management strategy especially when you don’t have a huge account balance.

In addition, it’s advisable to stop trading if you make two or three losing trades when using this strategy. Making additional trades can badly hurt your accounts.

Martingale technique

This is probably one of the money management techniques with the most risk. It involves increasing the amount you invest on a trade till you finally get a winning trade. Once you have a winning trade, you should start the cycle all over again with a small amount.

The downfalls associated with this technique are more than the advantages. For example, you may end up losing all your money if you suffer several succeeding losing trades, unless you’ve got loss of capital. Another downfall is that the amount invested cannot be used to justify the profit earned in winning trades. Remember that winning trades have to offset losses incurred in the previous trades.

Below is a working example of the Martingale strategy.

The Martingale technique can work in some instances. For example, if you are trading using resistance levels and support. The moment prices hit the support level, it’s most likely that they’ll bounce back towards the range. This implies that you can expect several consecutive candles of same color. However, if the price breaks, the trading results might go against you.

Therefore, unless you’re very sure of what you’re doing, Martingale system as your capital management strategy is not a good option. It’s best to invest small amounts on a trade and make small winnings rather than invest a huge amount and loss it all.

Trading with your gut

This is also a high risk – huge returns capital management technique. Investing in this technique is simply based on how “likely” you think a trade will look like. For instance, chances of your trade winning are quite high, if you identify a trend. So, you can decide to invest a huge amount on a single trade. However, if you’re not sure of the trade being a winner, you can choose to trade a smaller amount.

Trading Without Emotion

The problem with trading without emotion is that emotions will still eventually get in the way. If you invest a huge amount on a losing trade, fear might grasp you discouraging you from trading huge amounts in the future. Also, if small trades fetches you money, you can end up trading huge sums in subsequent trades due to overconfidence.

The point is, trading with your gut does not really count as a money management strategy.

Why must you have a capital management technique?

As a trader, you must expect days when you will incur losses. But what effect will your loss have on the trading account? If you use a high-risk capital management technique such as the Martingale system, there are chances that a loss can wipe out your entire account.

Your main goal as a trader is to protect your money. This implies that you should do everything you can to ensure that you don’t lose a large sum of your capital on a few trades. It’s therefore very important that your capital management technique have ways of protecting your account from much risk.

For instance, besides having a certain amount set for trading, you must also put into consideration how many consecutive losing trades you’re willing to incur before you stop for a day. In addition, your strategy should state when not to trade and when to trade.

Why Capital Management Is Important

There are different capital management techniques you can use to trade on IQ Option. You can choose one among those described above or create one that meets your trading preference and goals. Trading with IQ Options or any other financial instrument carries some risk. However, it can result in you making good profits if done right.

Trading has to do with probability and you’re not always guaranteed profits. However, employing a good money management technique, you can always be assured that your account will continue to grow.

Most Popular Data Recovery Software

There are many data recovery apps available but some of them are very renowned in the market, others not. This article will enlighten the tope data recovery tools of 2019. To help you recover your deleted data, we have formed this list of top data recovery software. Each software has its own exclusive features with different compatibilities and performance.

The top data recovery software’s are given below:

Disk Drill:

Disk Drill is an indisputable front-runner among data recovery software, you can recover up to 500MB of data with help of this software. This software is developed by CleverFiles, the app can be used to scan internal and external storage devices natively powered by FAT and NTFS file systems, and in fact, any other file system you may think of: HFS+, EXT4, FAT16, etc. 


This software is developed by Piriform. This software has the ability to recover lastingly deleted files although these files have been noticeable as free space by the functioning system. This data recovery software can be applicable on MP3 player, USB flash drives, memory cards, hard drives and also other storage devices that are supported by NTFS and FTS file systems. This app has both 32-bit and 64-bit versions. 

Moreover, Recuva is accessible in both installable and portable form. The functionality of this data recovery software can be boosted by buying a commercial license.
Prosoft Data Rescue 5 for Windows:

This recovery application offers rigid competition to its generations, securing its position in the top 5 apps. Ease is one of the strengths of Data Rescue 5 for Windows. The interface is clean and easy to work with. Again, it performs recovery for just about any file types across all Windows versions on all kinds of internal and external storage devices. This data recovery software also offers a byte-by-byte copy of the disk at the early stage of of a mechanical failure. This software confidently supports windows 7 and later.


This radical software used to be the standard for data recovery software with its level of functionality and influential recovery characteristics. It was formerly intended as an application that recovers lost panels and fixes disks that were not booting. This made it questionably the best hard drive data recovery software in the market at a point. One of the disadvantages is the fact that it’s a command line tool, which makes it inappropriate for users who are used to an easy user interface. This software enables to rebuild of the boost sector and also works on all major windows versions. Testdisk helps us to recover all popular file like document, picture, video and sound file types.

MiniTool Partition Recovery

MiniTool Partition Recovery is the of the software that recovers not only a partial deleted file, but it can also rescue an entire position. This software is user friendly and its core focus is on its partition level recovery approach and this thing proves very beneficial for the less experienced users. 
Its functioning flow can be done in 3 easy steps:

First, you have to select the target disk and set the scanning range based on the data issue.
Second, you need click “scan”.
Third, you preview the files you want to recover and place the retrieved files on another drive for storage and later use. 

Discovering partition content in advance is also possible. This purpose offers to users the capability to recognize the partition they want to recover without the need for a full scan.

This software formally supporting Windows 10, 8, 8.1, and 7, MiniTool can also run on older versions of Windows such as XP and Vista.

Steller Data Recovery:

The name of this data recovery software directs, Steller developed this data recovery software when it comes to recovering data from Windows terminals and well-matched devices.

Through Steller Data Recovery software, we can recover data from a wide range of devices like smartphones, memory cards, hard disks, and USB drives. This data recovery software can be download easily and users can easily use this software because it is user friendly. This software has the option of beneficial features that allow quick recovery of lost files, documents, videos etc.

Undelete 360:

This data recovery software looks like a distinctive Microsoft Office application because it has a ribbon-style toolbar and blue color theme. Undelete 360 is erected on a fast algorithm that permits the users to undelete files.

Undelete 360 works on various devices such as memory cards, digital cameras, smartphones, USB drives and computer hard drives etc. The plus point of this software it includes a data-wiping tool.

Future Doctors - Future of Health Care

Artificial intelligence's (AI) transformative power is spreading across many industries, but in one—healthcare—its impact promises to be genuinely life-changing. Be it patient care or clinical research, drug development, insurance, or genomics. Ai is revolutionizing the health sector works to
cut costs and improve the delivery of medical services.

Investments in any particular field are indicative of its utility and the value it holds. The public and private sector combined have made considerable investments in healthcare AI: Investments in health care could reach $6.6 billion by 2021, claims analysts. Accenture, a multi portfolio IT firms have asserted that the top AI applications may result in annual savings of $150 billion by 2026. Already signs of medical dreams have begun to show up, following paras illustrate some of the fantastic applications of Modern technological tools and AI.

“Thibault, a 30-year-old paralyzed man, was able to move his limbs using a 'mind reading’ exoskeleton.” reports BBC. Though Thibault can move and walk, his movements are far from perfect. This experiment is currently limited to labs, but the future is not now when exoskeletons may be a reality in medical practices.

 “Last year, Atomwise announced that they found two drugs predicted by the company's AI technology, which may significantly reduce Ebola infectivity."  This analysis, using AI/ML, has cut down analysis time from years to just a day!

The latest developments in AI and ML, backed up by advancements in quantum computers, present a very promising picture of the future. Magical results, like above, are being reported every other day by medical journals and practitioners.

AI and ML have empowered new era doctors with immense computational capabilities as well have transformed the diaspora from manual to complete automation. The predictive techniques and deep level analysis deployed in intelligent algorithms provide incredible insight into the future.

The best uses of artificial intelligence in health care is its use in data mining, deployed for zettabytes of information in terms of medical records. The use of AI/ML for data mining saves unimaginable time and effort. Also, it offers multiple plausible alternatives. 

Recently, Google launched its Deepmind Health project for mining medical records to provide better and faster health services. The said project is in its pilot stage, and model studies are run in collaboration with the Moorfields Eye Hospital NHS Foundation Trust. Model study aims to use the predictive capabilities of AI  to improve eye treatment. 

In another development, IBM Watson launched its clinical evidence-based treatment options for oncologists. Watson is said to analyze the meaning and context of structured and unstructured data in clinical reports, which are critical to selecting a treatment pathway. Further, it combines attributes from the patient’s file with clinical expertise, external research, and data.  Thus, using powerful predictive abilities of ML, Watson suggests potential treatment plans for a patient.

AI, coupled with next-gen Quantum computers, have provided un-imaginable computing speed, which is of paramount interest in the development of drugs. Developing pharmaceuticals through clinical trials sometimes may take more than a decade and costs billions of dollars. Converging the process faster and making more cost-effective will have an enormous effect on healthcare and how innovations reach everyday medicine. 

"If we can find a remedy for deadly viruses well ahead in time, then possibly we can avoid epidemics" said Alexander Levy, COO of Atomwise.

Artificial intelligence also plays a supportive role in genetics and genomics. Deep Genomics strives at identifying patterns in macro datasets of genetic information and medical records, looking for familiar patterns, mutations, and linkages to disease. The company is developing a new generation of computational technologies that can give doctors a vision into the future a cell when DNA is altered by genetic variation, whether natural or therapeutic. 

In line with developments in Genomics, Craig Venter, a Human Genome Project evangelist is developing an algorithm to design a patient’s physical characteristics based on their DNA. Human Longevity, Craig’s brainchild offers his patients complete genome sequencing coupled with a full-body scan and detailed medical check-up. The process helps to spot cancer or vascular diseases at a very early stage. 

While solving the intricate and erstwhile impossible tasks, AI has also spread across the customer's space. Now advancements are being made for online consultation, digital assistance, and remote supervision. An AI company, Sense.ly, has developed the world's first virtual nurse, Molly. It has a familiar appearance of a smiling, friendly face and a pleasant voice, and it is programmed to help people by monitoring their condition and treatment. The interface is based on machine learning to support patients with chronic conditions in doctor’s absence. It offers vetted, monitoring, and post-treatment care, with a focus on chronic diseases and suffering patients. 

Further, there is an App for monitoring patients in realtime to ensure that they are taking their medications as prescribed. The AiCure app, patronized by The National Institutes of Health, uses visual records obtained via webcam and AI to ensure that patients are adhering to their prescriptions autonomously. It is handy for people with severe medical conditions for patients who tend to forget doctor's advice and participants in clinical trials. 

“We don’t have enough labor to manage everyone’s health all the time with a doctor and a nurse,” Housman says. “So, we need this boost of artificial brains to be able to support people.” 
AI/ML could help overcome some of the critical challenges of health care. It  could save a lot of money spent on healthcare (the non-adherence problem), some could improve the efficiency of treatment (cheaper, more accurate, and more accessible diagnostics), some could help mitigate one of the direct threats to humankind's existence, like developments in Ebola drug.

The world remains enchanted with the capabilities of AI and ML and is enthusiastically investing in applications of technology in all the fields, especially health care. If the current trend of investments and R&D continues, then time is not far when breathtaking medical discoveries and treatments will dominate the news not from time to time, but several times a day. Possibilities are non-exhausting, and the future is bright. It is the right time when a common man should understand and embrace Artificial Intelligence.

Quantum Computing - Distrupting World

On 23rd of October, 2019 Google CEO, Mr. Sundar Pichai, announced "Quantum Supremacy." He said Google’s quantum computer carried out a specific calculation that is beyond the practical capabilities of regular, 'classical' machines. The same calculation would take even the best classical supercomputer 10,000 years to complete, Google estimates.

The race for Quantum Supremacy started way back in the 1980s, but it is only after 30 years that Google has published some encouraging results. "The practical benefits of Quantum computing is still a dream, till we can form a stable generation of Quantum computers" experts opined. "However, the present results declared by Google can be compared to the first rocket that successfully left Earth’s gravity to touch the edge of space” agreed researchers and contributors.

The latest rounds in investments have seen the tech industry's biggest names, including Microsoft, Intel, IBM, and Alibaba. They have been racing, collaborating, and competing for their share of the pie in the Quantum rush. Venture capitalists have poured in more than $450 million into start-ups exploring the technology, according to a recent study. Companies all across the globe are collaborating and working on the development of a stable fifth-generation computing machine. 

Though Quantum Computing space is dominated by biggies like Google, IBM, and likes, even Start-Ups are not much behind the race. But of course, the commercial use of the technology and hence its popularity amongst private players and VCs is not that visible at this stage. There are only a small number of Start-Ups in the industry that have been able to raise at least $50M (and fewer with over $100M), which suggests that commercial application of quantum computers. D-Wave is the most well-funded private quantum computing company with $210M raised to date, followed by Rigetti Computing ($119M), Silicon Quantum Computing ($66M), and Cambridge Quantum Computing (CQC) ($50M).

Along with company investments, the EU, US, Australian, and Chinese governments are also backing projects aimed at building quantum computers. "China is spending $400 million on a national quantum lab and has filed almost twice as many quantum patents as the United States in recent years. The US followed suit this year with its own National Quantum Initiative, promising to spend $1.2 billion on quantum research, including computers", reported wire. China's government launched the world's first quantum satellite in the quest for more secure communications in 2016.

Google is deploying its homegrown Quantum Computer, Sycamore, to Google Deep Mind, a platform dedicated to R&D in fields of AI and ML.

AT&T is aiming to build a quantum communications network. The firm has started building a quantum network hosted at Fermilab at Illinois, in collaboration with CALTECH and NASA.

IBM is aiming for a lead in commercial quantum computing space. It has launched "IBM Q System One", a 20 qubit Quantum Computer hosted on the cloud for commercial use.

“In time to come, wars will be fought for data supremacy and not land or gold ”


The investment patterns and news of collaborative efforts between Governments and organizations like Google, Microsoft, IBM — clearly indicates the potential utility and disrupting nature of Quantum computing. It can change the world by solving problems that are impossible for contemporary computers.

Quantum computers will disrupt every industry and practically the whole world. Faster and probabilistic computations will change businesses and the security we have in place to safeguard data, how diseases are fought and invent new materials, and solve health and climate problems.

The top five fields which will be disrupted by Quantum computing are; Healthcare, weather forecast, BSFI, and Cyber Security.

Healthcare: A new drug development takes considerable time and costs millions. With conventional computing machines, a new drug discovery may take months or even a decade!

The drug discovery process involves the evaluation of interactions at the molecular level between proteins, molecules, and chemicals. Given the broad set of possible interactions, the evaluation process is tedious and time taking. It is one of these interactions, which will prove to be the best fit to cure a deadly disease.

Due to the non-binary and superimposing abilities of Quantum computers, they can analyze multiple molecule-protein-chemical interactions possibilities simultaneously. This significant increase in computational power may reduce drug discovery time from years to just a few hours.

Atomwise, an AI company, reported an encouraging and essential drug discovery for the Ebola virus. This process, which typically would have taken months or years, was completed in less than one day. Atomwise claims, "this technology could be immediately applied to other pathogens, like avian flu, measles, and drug-resistant tuberculosis."

Genome sequencing is another field that will be revolutionized by the advent of stable and viable large qubit Quantum computers. It determines the order and orientation of nucleiodes, building blocks of DNAs, which is essential for genetic profiling.

Weather Forecast: Meteorological investigations and forecasting involve zettabytes of data, including wind, humidity, pressure profiles, etc. This large data set takes huge time and computing prowess to analyze and predict. 

Conventional weather forecasting systems can cover 12-15 km of land area and updates every 6-12 hours. Computational limitations cause in-accuracy and hence losses in agricultural productivity.

In jan’2019, IBM launched a Global High-Resolution Atmospheric Forecasting System (GARF), which can provide accurate hourly weather predictions for a land area as small as 3 square Kilometers. GARF utilizes IBM supercomputers, following quantum algorithms, to analyze crowdsourced and in-flight from a massive IoT network of sensors.

BFSI: The financial market is full of possibilities and uncertainties, brining in assumptions and probabilities. An analyst is dependent on the accuracy and speed of algorithms that are evaluating thousands of possibilities market can behave and select portfolio can perform. Quantum computing can help eliminate ambiguity in data and prevent less probable assumptions from causing loses. Quantum computing particularly helps in solving complex optimization problems such as portfolio risk optimization and fraud detection.

Cyber Security: Quantum encryption is the need of the time, given significant transactions floating over wires. The success of a Blockchain primarily depends on its security, and quantum encryption brings that reliability in the system.

Quantum encryption is a process of sending entangled photons over long distances in what is known as Quantum Key Distribution (QKD) for securing sensitive communications. Whenever a quantum encrypted communication undergoes unauthorized interception, the encryption scheme will flag immediate signs of disruption and declare lapse in security.

"We're at the dawn of this quantum computing age. We believe we're right on the cusp of providing capabilities you can't get with classical computing. In almost every discipline, you'll see these types of computers make this kind of impact." – Vern Brownell, CEO, D-Wave Systems

What is Cryptocurrency

A crypto-currencey (or digital money) is a computerized resource intended to fill in as a mode of trade that utilizes solid cryptography to verify budgetary exchanges, control the making of extra units, and check the exchange of assets. Cryptocurrencies utilize decentralized control rather than unified advanced cash and focal banking systems.

The decentralized control of every digital currency works through dispersed record innovation, ordinarily a square chain, that fills in as an open money related exchange database.

Bitcoin, first discharged as open-source programming in 2009, is commonly viewed as the principal decentralized cryptocurrency since the arrival of bitcoin, more than 4,000 altcoins (elective variations of bitcoin, or different cryptographic forms of money) have been made.

The salient feature of Cryptocurrency is that it operates by using block-chain, that serves a public financial databsae transaction.

History of Bitcoin:

In 1983, the American cryptographer David Chaum imagined an unknown cryptographic electronic cash called ecash. Later in 1995, he executed it through Digicash,[9] an early type of cryptographic electronic installments which required client programming so as to pull back notes from a bank and assign explicit encoded keys before it very well may be sent to a beneficiary. This enabled the advanced cash to be untraceable by the issuing bank, the administration, or any outsider. 

In 1996, the NSA distributed a paper qualified How for Make a Mint: the Cryptography of Anonymous Electronic Cash, portraying a Cryptocurrency framework first distributing it in a MIT mailing list and later in 1997, in The American Law Review (Vol. 46, Issue 4)

In 1998, Wei Dai distributed a portrayal of "b-cash", portrayed as an unknown, appropriated electronic money system. Shortly from there on, Nick Szabo depicted piece gold. Like bitcoin and different digital forms of money that would tail it, bit gold (not to be mistaken for the later gold-based trade, BitGold) was depicted as an electronic cash framework which expected clients to finish a proof of work with arrangements being cryptographically assembled and distributed. A money framework dependent on a reusable evidence of work was later made by Hal Finney who pursued crafted by Dai and Szabo. 

The principal decentralized digital money, bitcoin, was made in 2009 by pseudonymous designer Satoshi Nakamoto. It utilized SHA-256, a cryptographic hash work, as its confirmation of-work scheme.In April 2011, Namecoin was made as an endeavor at shaping a decentralized DNS, which would make web oversight exceptionally troublesome. Before long, in October 2011, Litecoin was discharged. It was the principal fruitful digital currency to utilize scrypt as its hash work rather than SHA-256. Another prominent cryptographic money, Peercoin was the first to utilize a proof-of-work/verification of-stake hybrid.

Types(Examples) of Cryptp-currency:

There are different types of crypto-currency based upon their value
Lite coin
Lite coin

Working of Cryptocurrency:

Block Chain:

The legitimacy of every digital money's coins is given by a blockchain. A blockchain is a persistently developing rundown of records, called squares, which are connected and verified utilizing cryptography. Each square normally contains a hash pointer as a connect to a past block, a timestamp and exchange data. By structure, blockchains are characteristically impervious to alteration of the information. It is "an open, disseminated record that can record exchanges between two gatherings effectively and in an evident and lasting way".For use as a dispersed record, a blockchain is ordinarily overseen by a distributed system by and large clinging to a convention for approving new squares.


In cyptocurrency systems, mining is an approval of exchanges. For this exertion, fruitful diggers get new cryptographic money as a reward. The reward diminishes exchange charges by making an integral motivator to add to the preparing intensity of the system. The pace of creating hashes, which approve any exchange, has been expanded by the utilization of particular machines, for example, FPGAs and ASICs running complex hashing calculations like SHA-256 and Scrypt.

This weapons contest for less expensive yet-effective machines has been on since the day the primary digital money, bitcoin, was presented in 2009. With more individuals wandering into the universe of virtual cash, producing hashes for this approval has turned out to be unmistakably progressively complex throughout the years, with excavators contributing huge aggregates of cash on utilizing different superior ASICs. Subsequently the estimation of the cash got for finding a hash regularly does not legitimize the measure of cash spent on setting up the machines, the cooling offices to defeat the colossal measure of warmth they produce, and the power required to run them. 

A few excavators pool assets, sharing their handling control over a system to part the reward similarly, as per the measure of work they added to the likelihood of finding a square. A "share" is granted to individuals from the mining pool who present a substantial incomplete confirmation of-work.


A cryptocurrency wallet stores the public and private "keys" or "addresses" which can be used to receive or spend the cryptocurrency. With the private key, it is possible to write in the public ledger, effectively spending the associated cryptocurrency. With the public key, it is possible for others to send currency to the wallet.


The legal status of cryptocurrencies varies substantially from country to country and is still undefined or changing in many of them. While some countries have explicitly allowed their use and trade others have banned or restricted it. According to the Library of Congress, an "absolute ban" on trading or using cryptocurrencies applies in eight countries: Algeria, Bolivia, Egypt, Iraq, Morocco, Nepal, Pakistan, and the United Arab Emirates. An "implicit ban" applies in another 15 countries, which include Bahrain, Bangladesh, China, Colombia, the Dominican Republic, Indonesia, Iran, Kuwait, Lesotho, Lithuania, Macau, Oman, Qatar, Saudi Arabia and Taiwan. In the United States and Canada, state and provincial securities regulators, coordinated through the North American Securities Administrators Association, are investigating "bitcoin scams" and ICOs in 40 jurisdictions.

Various government agencies, departments, and courts have classified bitcoin differently. China Central Bank banned the handling of bitcoins by financial institutions in China in early 2014.
In Russia, though cryptocurrencies are legal, it is illegal to actually purchase goods with any currency other than the Russian ruble. Regulations and bans that apply to bitcoin probably extend to similar cryptocurrency systems.

What is Internet of Things (IOT) Technology

 IOT stands for Internet of things is an arrangement of interrelated registering gadgets, mechanical and computerized machines, articles, creatures or individuals that are furnished with novel identifiers (UIDs) and the capacity to move information over a system without expecting human-to-human or human-to-PC interaction.

The meaning of the Internet of things has developed because of the intermingling of numerous advancements, constant examination, AI, product sensors, and installed systems. Traditional fields of implanted frameworks, remote sensor systems, control frameworks, mechanization (counting home and building robotization), and others all add to empowering the Internet of things. In the buyer advertise, IoT innovation is most synonymous with items relating to the idea of the "shrewd home", covering gadgets and apparatuses, (for example, lighting installations, indoor regulators, home security frameworks and cameras, and other home machines) that help at least one regular biological systems, and can be controlled by means of gadgets related with that environment, for example, cell phones and brilliant speakers. 

The IoT idea has confronted noticeable analysis, particularly with respect to protection and security concerns identified with these gadgets and their aim of inescapable nearness.


The idea of a system of savvy gadgets was examined as right on time as 1982, with a changed Coke candy machine at Carnegie Mellon University turning into the principal Internet-associated appliance,ready to report its stock and whether recently stacked beverages were cold or not. Mark Weiser's 1991 paper on omnipresent processing, "The Computer of the 21st Century", just as scholarly settings, for example, UbiComp and PerCom delivered the contemporary vision of the IoT. 

In 1994, Reza Raji portrayed the idea in IEEE Spectrum as "[moving] little bundles of information to an enormous arrangement of hubs, in order to coordinate and mechanize everything from home apparatuses to whole factories". Between 1993 and 1997, a few organizations proposed arrangements like Microsoft's at Work or Novell's NEST. The field picked up energy when Bill Joy imagined gadget to-gadget correspondence as a piece of his "Six Webs" structure, introduced at the World Economic Forum at Davos in 1999.

The expression "Web of things" was likely begat by Kevin Ashton of Procter and Gamble, later MIT's Auto-ID Center, in 1999, however he inclines toward the expression "Web for things". At that point, he saw Radio-recurrence distinguishing proof (RFID) as fundamental to the Internet of things, which would enable PCs to deal with all individual things.

An exploration article referencing the Internet of Things was submitted to the meeting for Nordic Researchers in Norway, in June 2002, which was gone before by an article distributed in Finnish in January 2002.The execution portrayed there was created by Kary Främling and his group at Helsinki University of Technology and all the more intently coordinates the cutting edge one, for example a data framework foundation for executing shrewd, associated objects.

Examples of IOT :

Nest Smart Home. 
Kisi Smart Lock. 
Canary Smart Security System. 
DHL's IoT Tracking and Monitoring System. 
Cisco's Connected Factory. 
ProGlove's Smart Glove. 
Kohler Verdera Smart Mirror.

Working of IOT:

Much the same as Internet has changed the manner in which we work and speak with one another, by associating us through the World Wide (web), IoT likewise plans to take this network to another level by interfacing different gadgets one after another to the web subsequently encouraging man to machine and machine to machine collaborations.

It operates via its components

1. Sensors/Devices:

First, sensors or devices help in collecting very minute data from the surrounding environment. All of this collected data can have various degrees of complexities ranging from a simple temperature monitoring sensor or a complex full video feed.

A device can have multiple sensors that can bundle together to do more than just sense things. For example, our phone is a device that has multiple sensors such as GPS, accelerometer, camera but our phone does not simply sense things.

The most rudimentary step will always remain to pick and collect data from the surrounding environment be it a standalone sensor or multiple devices.

2. Connectivity:

Next, that collected data is sent to a cloud infrastructure but it needs a medium for transport.
The sensors can be connected to the cloud through various mediums of communication and transports such as cellular networks, satellite networks, Wi-Fi, Bluetooth, wide-area networks (WAN), low power wide area network and many more.

Every option we choose has some specifications and trade-offs between power consumption, range, and bandwidth. So, choosing the best connectivity option in the IOT system is important.

3. Data processing:

Once the data is collected and it gets to the cloud, the software performs processing on the acquired data.This can range from something very simple, such as checking that the temperature reading on devices such as AC or heaters is within an acceptable range. It can sometimes also be very complex, such as identifying objects (such as intruders in your house) using computer vision on video. But there might be a situation when a user interaction is required, example- what if when the temperature is too high or if there is an intruder in your house? That’s where the user comes into the picture.

Applications of IOT:

Factory digitilization
Product flow monitoring
Inventory management
Safe and security
Quality control
Packiging optimaization
Logistics nad supply chain optimization